Video Optimization

BECOME A YOUTUBE RANKING EXPERT

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FOR NEW YOUTUBE CHANNELS

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SEO AND OPTIMIZATION

Video optimization plays a MASSIVE part in ranking your videos.  This is where most people mess up.  In fact, proper video optimization may be enough to rank your video at the top of YouTube depending on the competition.

Here’s what you need to do to properly optimize your YouTube video:

Focus On One Niche/Topic:
Make sure your YouTube channel is based around one specific niche/topic so YouTube understands what it’s about.  If you mix in several completely different topics in your channel, it confuses YT and it won’t know what your channel is really about.  This reduces your channels authority because it’s not focused on one specific topic.

Your Video Title:
Include your main keyword (the keyword you want to rank for) at the beginning of your video title.  This is a huge ranking factor that can make or break your video rankings.  Then add another variation of your keyword at the end of the video title.

Your Video Description:
Include your main keyword at the very beginning of your video description.  Create a few paragraphs in your video description and add your keyword 2-3 more times.  You can get a lot of extra views if you add in variations of your keyword too which will many times rank in YouTube search results.

Your Video Tags:
Include your main keyword and variations in your video tags.

Video Thumbnail:
Create an eye-catching thumbnail that people will want to click on.  YouTube can read the text in thumbnails as well as understand images so try to include your main keyword in your thumbnail.  We use this tool to create thumbnails.